Farine de tradition · Vallée de la Loire

Good bread begins with good wheat.

cook better. eat better. live better.

Chef-curated French kitchenware and ingredients, starting with heritage flour milled by the Girardeau family in the Loire since 1843.

As featured inThe Wall Street JournalLa TribuneThe Times

Provenance

French quality you can taste, feel, and trust.

Our flour comes from the Girardeau mill in the Loire region, milled from heirloom varieties of French wheat chosen for flavor and rise. Never bleached, bromated or fortified.

French flour is graded by type: T45 is the finest, for pastry; T65 is the baker’s staple for traditional bread; T80 is stone-ground whole wheat, for rustic loaves.

Read about our flour →

Baking Facts

What makes it different?

Flour is not just flour. Here is how the French flour we source from the Loire Valley compares to the flour on most American shelves.

Difference
American flour
French flour
Wheat Varieties
American flourMostly hard red spring/winter varieties, selectively bred for higher protein and gluten content - more resistant to large-scale industrial mechanical processes, and, of course, more profitable, as more volume can be created with the same amount of dough.
French flourMostly soft wheat from a great diversity of cultivars (strains of wheat varieties) chosen for their extensibility rather than high protein - more suited for France's 35,000 artisan bakeries where bread is made daily in small batches.
Color
American flourBright white, usually from bleaching.
French flourNaturally cream to pale yellow, because it is never bleached.
Purity
American flourOften "improved" with additives and dough conditioners.
French flourNo additives. Just wheat, milled with care.
Flavor
American flourNeutral, or even acidic flavor.
French flourDeeper flavor with a malted, nutty aroma.
Hydration
American flourAbsorbs more water.
French flourAbsorbs less water, thanks to lower gluten content and no additives. (Reduce your hydration by at least 4% when bread with American recipes.)
Texture
American flourBreads bake up chewier.
French flourBreads are tender and less chewy.

The croissant test

Flaky is easy. Flaky and soft is French.

Croissants made with American flour can be incredibly flaky thanks to perfectly executed lamination, but the chew is dramatically different.

Make them with Type 45 French pastry flour and you'll find they come out both flaky and soft.

American flour is often "improved." French flour is simply pure.

C'est du bon! Qualité française.

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Le chef

Simple and Sincere

“Quality over quantity.”

Having lived and worked as a chef in France for over 20 years, I've gotten used to cooking with quality ingredients and tools.  DuBon now brings them to you.

Meet the chef
QUALITÉ FRANÇAISE · C’EST DU BON · CUISINE · Db

La lettre du chef

Recipes, baking notes and first word on limited opportunities.